Posted on October 29th, 2008 by Lisa Rosser
Many companies make a special effort to acknowledge Women’s History Month, or African American/Native American/Hispanic American History Month – often with celebrations, or posters acknowledging those groups’ contributions to the culture and diversity of the organization. Yet, when Veterans Day rolls around…companies are strangely silent. Let’s chalk that up to an assumption that companies want [...]
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Filed under: Recruit, Retain
Posted on October 21st, 2008 by Lisa Rosser
In my military hiring webinar “Marketing to Attract the Military Applicant“, I spend a portion of the seminar talking about building brand awareness in the military community. In simple terms, developing company brand awareness means creating an environment where the customer (in this case, the military community): • Recognizes your existence • Can convey in [...]
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Filed under: Advertising, Recruit
Posted on October 17th, 2008 by BillScott
Here’s another case study, this one regarding NSK, a company that has had a great deal of success hiring military. “NSK managers needed to hire engineers who could offer the company and its customers the right blend of technical expertise and marketing savvy. While there was no shortage of recent college-educated engineers to draw upon, [...]
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Filed under: Case Studies
Posted on October 14th, 2008 by Lisa Rosser
As mentioned in the last blog post, college campuses are not only great places to find eager young men and women to fill your entry level positions and summer internships – they can be great resources for finding military veterans to fill entry- and experienced-level positions. Last time we covered Reserve Officer Training Corps (ROTC) [...]
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Filed under: GI Bill, Recruit
Posted on October 6th, 2008 by Lisa Rosser
In the next two blog posts I am going to cover some innovative ideas for connecting with military veterans on college campuses. This first blog addresses Reserve Officer Training Corps (ROTC) programs; the next will address Student Veteran Groups. College campuses are not only great places to find eager young men and women to fill [...]
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Filed under: Recruit
